White Label SEO Services
White label seo is outsourcing search engine optimization (SEO) services to a third party provider under a different company and reselling directly to customers. White label seo allows for marketing agencies to offer SEO to their clients without the need to learn SEO expertise themselves to focus on sales, customer management and other marketing services such as website development, Pay Per Click ads, Social Media management or video production.
Brand Signals specializes in white label local SEO for Google Maps. Brand Signals is a proprietary white label seo software to optimize, strengthen and rank Google Business Profiles (GBP’s) in Google Maps to drive more awareness, calls, website clicks and driving direction requests to local businesses- whether stores, services.
White Label Local SEO Services
Local seo is search engine optimization that focuses on a a local business’ online presence to attract more customers in their city from local relevant searches. The majority of local search traffic (47%) goes to Google Maps, so local SEO has a strong focus on optimizing a business’ Google Business Profile to increase relevance and prominence in Google Maps.
Local SEO is perfect for home service businesses, restaurants, hotels, health care providers, shops and local services.
Brand Signals focuses on increase the relevance for keywords and increase the prominence of a business in their city, resulting in higher keyword rankings in Google Maps and an expanded geographical expansion away from the business location. Brand Signals focuses on safety, reliability, and consistency with emphasis on customer service and open communication.
How Does White Label Local SEO Work?
White Label Local SEO works by an agency utilizing other services to perform SEO tasks on their behalf and under their branding to rank their clients in their local city. Brand Signals white label local SEO software focuses on ranking clients’ Google Business Profile in Google Maps in their city to increase local calls, website clicks, map impressions and driving direction requests through increased keyword rankings and proximity expansion in Google Maps.
Brand Signals provides training on proper Google Business Profile optimization which includes removing common errors that can lead to a suppressed ranking (duplicate address, wrong URL in the profile, wrong GBP category) and add the proper relevance such as a keyword rich description, proper name, proper category and relevant keywords in the Services area. Google Business Profile Optimization is also provided as a service for a small fee of $50. Brand Signals builds geo-targeted assets around the business to increase the impressions of the business in the city- resulting in higher keyword rankings and more leads.
White Label Local SEO Reporting
White label local SEO reporting provides reporting on the client’s Google Business Profile rebranded to the resellers’ business information to send to the direct client, without knowing about the white label SEO service in the background. White label local SEO reporting includes local rank tracking that shows keyword rankings in one square mile grids, with exact searches done from that latitude and longitude up to 7 miles away from the business. White label SEO reporting shows the metrics in the Google Business Profile which includes impressions, calls, website visits, and driving direction requests.
Brand Signals provides white label local SEO reporting through API or in downloadable PDF where the agency or marketing company can include their logo and send to their clients. Track keyword improvement, geographic expansion and compare lead metrics (calls, clicks, directions) week over week, month over month or year over year.
Benefits of White Label Local SEO
The advantages of white label SEO is focusing on new client acquisition, client management, customer service and other digital marketing services without having to do technical SEO.
White label SEO is a cost effective way to offer SEO To clients without the need to hire internal staff or training existing staff and spending the resources required. The benefits of white label local SEO are listed below.
- Cost Effect: Drive cost effective leads to clients on autopilot. Ranking in Google Maps offers a stead stream of warm leads without worrying about paying per click.
- Increased Retention: Increase customer retention by providing a steady stream of new leads and customers to provide a baseline of clients that support other marketing efforts.
- More Time: Get more time to focus on core business strategies while Brand Signals handles the local SEO.
- Ease of Use: White label local SEO is easy for agencies to provide great service to their clients without having to worry about month over month work.
- White Label Reporting: Send customers white label reporting of increased keyword rankings, expanded proximity and metrics related to leads with your branding.
- Offering more services
- Streamlined Work: Keep customers within the agency and not have to go to another marketing company for SEO services.
- Capitalize on Expertise: Get the benefit of decades of SEO expertise, white labeled under your agency.
- Stay Ahead: Stay ahead of constant Google algorithm updates with cutting edge tactics that work in ChatGPT, Grok, Perplexity and more.
White Label Local SEO Software Features:
Brand Signals white label local SEO software offers features including interactive dashboard, API integration, competitor analysis and more. The list of Brand Signals features are listed below.
- 7 Keyword rankings: Rank up to 7 keywords in Google Maps month over month. Change keywords as primary keywords are locked in.
- Expanded proximity: Expand the keyword rankings further out from the business location to cast a wider net in their geographical area.
- Keyword suggestion tool: Find the most profitable and important keywords to target with insight into keyword volume and average Pay Per Click (PPC) Cost Per Click.
- Competitor analysis: Analyze competitors for rankings and local exposure to overtake in rankings and increase leads for your client.
- Website checker: Scan the website for proper keyword optimization to improve keyword rankings.
- Penalty check: Analyze and check the GBP for Google penalties that can prevent keyword rankings.
- GBP reporting: View statistics straight from the GBP in an easy to read reporting dashboard including mobile impressions, map impressions, calls, website clicks, and driving direction requests.
How to Choose the Right Provider for White Label Local SEO.
Choosing the right white label local SEO provider is critical for the success of your business and client satisfaction. Choose a white label SEO provider based on track record, people involved, tactics, reliability and case studies. Avoid white label local SEO providers who use blackhat tactics (fake driving directions), poor communication, no track record, long lead times, spammy link farms and private blog networks that are against Google’s Terms of Service.
Brand Signals team of SEO have a combined 30 years of SEO experience on rankings GBP’s and local websites. No GBP or website have been penalized in over 8 years of operation. Brand Signals’ tactics do not violate Google’s Terms of Service, rank consistently and safely across all local business categories.
Pros & Cons of white label seo
White label local SEO pros include saving time, money, not having to stay up to date, delivering good results for clients and getting the credit. White label SEO cons include lack of control, risk of low quality work or dangerous ranking tactics.
What to Avoid in White Label Local SEO
Choosing the wrong white label SEO company for your clients jeopardizes the client’s website and GBP. White label agencies can employ tactics like spammy link farms that cause damage to the website and hurt GBP rankings. Improperly optimized GBP’s and website leads to Google penalties and suppressed rankings. Fake reviews can cause GBP’s to have reviews deleted or be suspended. Improper GBP optimization can lead to suppressed rankings or GBP suspension.